Protecting Canada’s natural areas and forests often falls under the jurisdiction and responsibility of the Canadian institution of lands and parks. This however is only the tip of the iceberg for what is actually a nationwide initiative to help raise awareness and increase citizen involvement to bring about more awareness and understanding of our national parks in the forests that lie within them.
While marketing for large companies and businesses is a well understood and studied subject marketing in the natural world is a slightly different specimen. After all you can’t exactly go up to a tree and asked hey what is your unique value proposition or who’s your ideal target market and how would you like to interact with them? No of course not so what you need to do is find ways to understand and speak for the forests so you can communicate their needs in order to protect them.
Search Engine Optimization
The best way to go about this is by the use of search engine optimization, or SEO as it is more commonly known in Internet marketing world. SEO is all about the process of ranking of website higher in the search engines so it appears when a potential client or customer is actively searching for a keyword related to the product or service that the company offers. In our example of forestry marketing this would be optimizing your websites for keywords around term such as “local forests”, “where can I going to nature hike nearby?”, “local parks” and other keywords like that.
SEO puts the forest out of the trees and directly into the lapse of its customers by heading them off before they find newer and more technological ways to spend their time.
Victoria, BC, Canada
A good example of the city it is optimizing itself well is not an other than Victoria, British Columbia, Canada. Victoria BC has a thriving local community thanks largely to its well-designed and well-thought-out website which ranks at the very top of the search engines whether you’re on Google, Yahoo, or Bing. This allows the capital city of British Columbia and the largest city on Vancouver Island located in its southernmost tip, to rank well for nearly all search term surrounding Victoria and its local areas. For more information on the subject of search engine optimization and how to properly use SEO in your forestry management Business we advise checking out local Victoria SEO Agency who you can find by visiting their website here.